Problem:
• Identify one of your favorite ads and describe the message (value proposition), medium, and language used. How does this relate to target segments?
• Choose a product that you or someone you know has purchased recently. What pricing strategy (e.g., introductory pricing, price skimming, market penetration) was used in pricing this product? On what basis was the decision to purchase made? What kind of research was done before a decision was made? What do you think the company's objective was in making its pricing decision?