Problem: In conclusion, the ease that comes along with riding a bicycle is another selling point that may be appealing to an audience comprised mostly of women. Bicycling is a great means of transportation to use whether you are heading to work or simply need to move about town fast for any reason. It is often more time-efficient than walking, and it does not need for any specialized gear or knowledge on the part of the user. All of these are valid points that might be brought up in an advertisement targeted for women and their audience. It all comes down to what you think would be the most effective way of connecting with the individuals that make up your intended audience.