Use the Internet to research a company with which you are familiar, or whose products you use. Research the company's offerings as well as some of its socially responsible and sustainability initiatives (e.g., if the company has set a goal to reduce its energy consumption by 20 percent.) create an advertisement for one of the company's products that focuses on one of the socially responsible or sustainability initiatives you researched. Be sure your advertisement is an example of positive external communication from the company.