Advantages that google has in the advertising context, Marketing Management

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Advantages that google has in the advertising context

Problem: One of the advantages that Google has in the advertising context is its ability to infer customer intent. Unlike television advertising, where the same ad is shown to everyone watching a show, in the search market ads can be tailored to customer queries? Using the virtual value chain, which of the following best describes the reason for Google's advantage? Mirroring capabilities Mirroring visibility Usage monitoring Visibility

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Marketing Management: Advantages that google has in the advertising context

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Marketing Management: Advantages that google has in the advertising context

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