1) What do you understand by Define Marketing Research.
2) What do you understand by marketing decision support system?
3) What do you mean by reliability of data? Explain in detail.
4) Write down the advantages of undertaking international marketing research.
5) What do you understand by copy testing?
6) Explain motivation research with suitable example.
7) What do you understand by multi dimensional scaling?
8) What do you understand by test marketing?
9) What do you understand by rating scales?
10) What do you understand by descriptive research? Explain in detail.