Assignment:
Q1. Family branding uses the same name to cover a group of products or product lines (for example, Nivea uses family branding).
Q2. Individual branding requires the company to provide each product or product line with a distinctive name (for example Procter and Gamble tends to do mostly Individual branding). Let's talk about this.
Q3. How should a company decide whether Individual or Family branding is best for a given product? What are some advantages/disadvantages of each type of branding strategy?
Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.