Advantages of the E - Marketing
1. High speed of interaction
2. Low cost provision and maintenance
3. Ability to provide mass customization
4. Global reach and wide search facilities
5. Instant diaglogue
6. Multi -directional communications (for example, to suppliers and customers)
7. High level of the user control
8. Customer or visitor -driven interactivity
9. Moderate level of the capability
10. Convenience in process
11. Better information dissemination
12. Fewer hassles in the procedures
13. Lower costs of operation
14. Relationship building
15. Recognizing respose pattern
16. Quick adjustments