Advantages of ppm approach, Marketing Management

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Advantages of ppm approach

Assignment:

Consider the approach to tracking consumers’ exposure to promotions via portable people meters, or PPMs. How would you feel about participating in a study that required you to use a PPM? What would be the advantage of a PPM approach versus keeping a written diary of television shows you watched and ads you saw?

Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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