Discussion Questions:
1. Describe the advantages and disadvantages of having an individual athlete as a product endorser.
2. Investigate the origins of NFL properties; Inc. Who was their first licensing director?
3. Using and College or University athletic sports programs for working with a sporting event on a college campus identify their social media strategy and who is in charge of social media content approval and implementation. (Example: 5K run with softball team to raise money for charity)