Using the cohension case, the www.fiance.yahoo information. the 2009 annual report, and the industry survey document, on a seperate sheeto of paper list what you consider to be mcdonalds three major strengths, three major weaknesses, three major opportunties, and three major threats. Each factor must include a %, #, $ or ration to reveal some quantified fact or trend. these factors provide the underlying basis for a strategic plan because a firm strive to take advantage of strenghts, improve weaknesses, avoid threats, and capitalize on opportunties.