Problem: When to bring the project manager on board has always been a problem. For each of the following situations, identify the advantages and disadvantages.
1) The project manager is brought on board at the beginning of the conceptual phase but acts only as an observer. The project manager neither answers questions nor provides his ideas until the brainstorming session is completed.
2) When brainstorming is completed during the conceptual phase, senior management appoints one of the brainstorming team members to serve as the project manager.