Assignment:
Create a 1050 words:
You are to pick ONE (1) of the companies from your text. Choose a company different from the company you used. You may not have two papers about the same company. You may not use a paper or any part of a paper. Name your selection on your title page.
No abstract is required.
Answer the following questions in your paper.
1. Assess the effectiveness of your company's leadership.
2. Discuss the basis of your company's competitive advantage and the potential challenges to its strategy.
3. What growth strategies might your company pursue?
Choose one of the businesses in the following topic.
The LEGO Group: adopting a strategic approach 544
Vodafone: developing communications strategy in the UK market 559
Global forces and the Western European brewing industry 567
A source of cheap energy or a source of problems - the potential benefits
and costs of shale gas 571
H&M in fast fashion: continued success? 575
The Formula 1 constructors: capabilities for success 583
Integration of a Corporate Social Responsibility programme in Coloplast 591 Manchester United FC: still successful despite new threats 595
Pierre Fabre: culture and the challenges of internationalisation 600
Adnams - a living company 606
Ryanair: the low-fares airline - future directions? 612
Marks & Spencer: is this as good as it gets? 624
Hotel du Vin: strategic entrepreneurship and innovative continuity in the boutique hotel sector 629
Going for growth: Teva's global strategy 634
CRH plc: dimensions of successful corporate strategy 639
SABMiller: from strength to strength 647
The internationalisation of Tesco - new frontiers and new problems 657
Gridsum and the Microsoft partner ecosystem: engaging in China and beyond 662
Severstal and the global steel industry 666
FeedHenry - innovating in the cloud 671
Flight Centre Limited 676
Strategic leadership and innovation at Apple, Inc. 680
‘Where's Irene and just exactly what is she up to?' The acquisition of Cadbury PLC by Kraft Foods, 2010 686
Gazprom and NIS: the oil and gas industry in Serbia 695
International HIV/AIDS Alliance (B): a strategy for 2020 700
The Mexican narco-trafficking problem 707
Dancing with the mouse: a strategic metamorphosis at Ocean Park,
Hong Kong 715
GMB: strategic leadership in a trade union 721
Academies and Free Schools 727
Paul Polman and the revitalisation of Unilever 731
LEAX: managing growth in a volatile world 738
Changing tracks at Babcock Rail 742
In the boardroom at HomeCo 749
QR National - Aurizon 755