Advantage and disadvantage of print media, Marketing Management

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Advantage and disadvantage of print media

Assignment:

Q1. List the four major print media, and give an advantage and a disadvantage of each.

Q2. Which types of firms use radio, television, and the Internet?

Q3. Outline the main steps involved in developing an advertising campaign.

Q4. Why would a firm with its own advertising department use an ad agency?

Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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