Solved: Adopting a differentiated segmentation strategy, Strategic Management

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Adopting a differentiated segmentation strategy

Problem:

Is it a good idea for a small company to adopt a differentiated segmentation strategy? Explain. Point out the benefits as well as the dangers of this approach. Does it fit every industry, or would it be better in certain domains and less effective in others?

Please include references.

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Strategic Management: Adopting a differentiated segmentation strategy

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