Solved: Adjustments for the operating cash receipts, Marketing Management

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Adjustments for the operating cash receipts

Question 1: When beginning the master budgeting process, should the sales forecast come solely from the sales/marketing groups? Why or why not?

Question 2: How would you model the adjustments for the operating cash receipts portion of the cash budget given this sales forecast information?

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Marketing Management: Adjustments for the operating cash receipts

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