Managerial economics exam sample papers
Please let me know if you can help. Six quetions with total 3000 words .
Adidas and Nike both appear to be Marris type players and are investing more on R&D and marketing.
Each one is constantly releasing new innovations with Adidas defending it is position as the leader in the soccer market segment.
Adidas experienced an increase in net sales and total revenue from 2011 to 015 and also posted an increase in share prices from 50.3 Europe per share to 89.9. in the same timeframe.
However the company's next cash dropped from 448 Europe billion in 2012 to 460 Europe billion in 2015, which signals its heavy investment into R&D as expenditure steadily rose annually and reached 139 M Europe in 2015.
It still delivered shareholder value because dividends rose from 1.0 Europe per share to 1.6 Europe per share in 5 years.
Instead of convincing shareholders to have lower dividend payouts, the company spent its cash reserves in R&D.