Homework: Product Differentiation & Positioning- Research-Based Marketing Plan Initial Proposal
Write a 1000 words paper on the Online High School discussing and addressing the research-based marketing plan initial proposal.
A. You have been hired as an external consultant by JGJ, Inc. This is the first section of your research-based market and marketing analysis.
B. This section of the paper will address product differentiation and positioning within the current market, so it will evaluate current competitors and look for an opening that is not being served. You will need to fully analyze the market for current competitors and how they are each positioned. You will need to identify how the new entrant could place itself into an area of need in the market, including the elements of differentiation that will make your offering successful against the competition.
C. You will submit a market analysis to JGJ, Inc. of 1000 words (+/- 50 words) using at least 4 credible and objective sources not provided as resources in the course in your analysis, plus at least one source provided in the course reading list.
• You should have no more than 100 words describing the concept of differentiation and positioning. The paper should focus on the application of the concepts through an applied analysis of the target category.
• Use these seven titles from the Market Analysis Report Template to create seven sections for this part of the consultant's report:
o Current annual sales volume in dollars and/or units sold in the market
o Current competitors and their offerings, including points of differentiation for each offering indicating how they are positioned to each other in the market
o Current price points of competitors
o Projected overall market growth rate for the next five years
o Projected changes to overall pricing in the market for the next five years
o Recommended position and points of differentiation for the JGJ, Inc. offering
o Complete buyer profile of the target customer
• You must have at least one graphic of a positioning matrix indicating current offerings and the segment of the market that JGJ, Inc. will target. The graphic(s) may be attached as a file but the narrative write up must be posted in the main text box areas of the discussion.
Format your homework according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.