Problem:
Think of your favorite BRAND (this must be a B2C (business-to-consumer) offering like Dasani Water, Dell Laptop PC, McDonald's, etc.) and pretend you are the NEW brand manager. How would you address the 4Ds of CRM for your brand? Remember, you want to impress everyone with your new job - think creatively! (at least 300 words)
4Ds = Data, Dialogue, Differentiation, Depth