Assignment task:
1. Consumer Decisions - address how customers might evaluate the AGILITY TRAINER. - You may need to do outside research for this
2. List and define the decisions made by customers
3. For each decision, provide a specific way in which your product might be evaluated by the consumer (as compared to your competition - i.e. the consumer's alternatives to choosing your product). 2 or 3 scs per decision to describe what the customer might do in the evaluation of your product compared to the competition using each decision
4. Attracting Families - Design one photo ad that would attract families to your product
5. Include the 1 Picture you create (you can take the photo yourself and edit it with text in a program like www.pixlr.com or you can use an existing photo that you edit/add your own text to if you cannot accurately take your own photo - be creative here
6. Include a paragraph of description that identifies some of the keys to advertising to families and describes how the ad you have created focuses on the family. Be specific and provide details related to what you were aiming for with the ad and how those correlate with the text's information on marketing to families.