Assignment task: As a sales manager for a multinational consumer electronics company, you've been tasked with developing a strategic customer sales plan for the upcoming fiscal year. Your goal is to enhance customer relationships, increase sales revenue, and drive long-term profitability. In your response, address the following components of strategic customer sales planning:
1. Customer Segmentation: Identify and segment your target customer base based on relevant criteria such as demographics, psychographics, buying behavior, and purchasing power. Explain the rationale behind your segmentation strategy.
2. Customer Analysis: Conduct a comprehensive analysis of each customer segment, including their needs, preferences, pain points, and decision-making processes. Utilize tools such as customer surveys, market research, and sales data analysis to gather insights.