Added value is key to understanding how sales promotions, Marketing Management

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Added value is key to understanding how sales promotions

1. Added value is key to understanding how sales promotions should work. Illustrate the role of creativity in providing added value with examples from industrial and consumer promotion campaigns.

2. Discuss the objectives behind the use of sales promotions. Find examples of the objective of trial to illustrate.

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Marketing Management: Added value is key to understanding how sales promotions

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Marketing Management: Added value is key to understanding how sales promotions

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