Assignment:
Q1. Janice was just hired as a sales rep for a large retail company. She knows her new job will require her to be persuasive. Which of the following is a persuasion technique that Janice should use on her new job?
- Make her requests realistic, doable, and attainable.
- Show that she is truthful, experienced, and knowledgeable.
- Use plausible support such as statistics, reasons, and analogies to support her view.
- Janice should do all of these.
Q2. The manager of a bookstore plans to use e-mail to send an online sales message announcing a special sale. What is the best advice to make this e-marketing campaign successful?
- Leave the subject line blank so that readers will be curious enough to open the message.
- Send the e-mail sales message only to those who have given permission.
- Build interest by placing the most important information near the end of the message.
- Include at least eight to ten central selling points to overcome any resistance.
Q3. Which message would be most effective when organized indirectly?
- An announcement about management training seminars being offered to employees
- An e-mail message asking employees to donate to a local charity through payroll deductions
- An e-mail message informing employees about a change in summer work hours
- An e-mail message telling employees that carpools are being organized
Q4. The best press releases
- concentrate only on advertising a company's products.
- focus on information that appeals to a target audience.
- emphasize the most important information by placing it near the end.
- use the journalistic approach by answering the five Ws and one H in the first sentence.
Q5. Which of the following would be the best way to begin a persuasive claim or complaint letter?
- Open with an objective statement of the problem.
- Open with a detailed chronology of what happened.
- Open with a statement that clearly shows your frustration with the situation.
- All of these choices would be effective ways to begin a persuasive claim letter.
Q6. Dwayne wants to adapt his sales message to his target audience. What question is his audience likely to ask while reading his message?
- Why should I?
- Who cares?
- What’s in it for me?
- Dwayne’s target audience will likely ask all of these questions.