Q1. Explain how do marketers render customer service via marketing communication?
Q2. Recognize the factors which impact ad agency-client relationship.
Q3. As the manager in charge of Perishable Food Products mart in a big departmental store, what Push or Pull strategy would you employ to sell out the stock before they lose the freshness?
Q4. Advertising can’t make one buy, what one doesn’t require. Do you agree? Describe your stand point.
Q5. Favorable outcomes of pretesting do not guarantee the success of an advertising campaign. Comment on it.
Q6. Media planning includes a tradeoff between reach and frequency. Describe the statement, and state illustrations when one or the other must get more emphasis.