Active media and passive media


Question1. Mention and describe the brand-building steps?

Question2. Describe the term position and brand Image?

Question3. Why is trust the primary construct in brand relationship?

Question4. Illustrate out the term Promotion Objectives.

Question5. Make a distinction between Active Media and Passive Media with clear illustrations.

Question6. Demonstrate how a destination marketer can optimize both types of media for effecting marketing positioning?

Question7. Illustrate out the term personal selling in context of service industry?                 

Question8. Demonstrate the promotional decision process.

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Other Subject: Active media and passive media
Reference No:- TGS05610

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