According to magnini 2011 what are the three ways that, Marketing Management

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According to magnini 2011 what are the three ways that

According to Magnini (2011), what are the three ways that companies are disguising their marketing campaign as genuine word-of-mouth (WOM) messages online? What are some of the legal implication that companies can face with this practice? What ethical questions does this practice raise? What consequence might these companies face from consumers?

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