According to hofstede and hall asians are a more, Marketing Management

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According to hofstede and hall asians are a more

1. As English is the world language of business, is it necessary for UK managers to learn a foreign language?

2. According to Hofstede and Hall, Asians are (a) more group-oriented, (b) more family-oriented and (c) more concerned with social status. How might such orientations affect the way you market your product to Asian consumers?

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Marketing Management: According to hofstede and hall asians are a more

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