Question: Access the World Inquiry's Innovation Bank Web site from this module's readings. Then, read at least five mini case studies where companies made money by serving societal needs.
Tasks: On the basis of the cases that you read, answer the following question:
Is the business as an agent of world benefit (BAWB) an academic fad or a change in business principles? Why?
In a minimum of 300 words, post your responses using critical thinking and analysis.