Assignment:
After reading the textbook, read (Marketing) and (Drafting a Strategy) in the blue Mike's Bikes manual. (Also, look over the blue Mike's Bikes manual again.)
How can you apply what you have learned about the external environment to the Mike's Bikes simulation?
In what ways will the Mike's Bikes business simulation enable you to apply or "practice" the strategic management process described on pages 3-17 in the textbook?