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A whole new product and class of product the forced barnes

A whole new product and class of product. The forced Barnes and Noble to follow or die. They came up with the Nook to complete, doesnt seem like it worked. Borders is gone, I think Barnes and Nobles is next. What do you think? How long can they survive?

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Marketing Management: A whole new product and class of product the forced barnes

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Marketing Management: A whole new product and class of product the forced barnes

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