A valuable result of task environment analysis with respect to geographic, demographic, psychographic and buyer-behavior factors is called
a) vendor profile
b) financial positon
c) competititor profile
d) customer profile
2. One of the ways to change the course of a brand is to modify the product. Under product modification, _______ adds size, weight, materials, suppliements, and accessories that expand the product's performance, versatility, safety, or convenience
a) feature improvement
b) style improvement
c) technological improvement
d) quality improvement