A useful matrix for acquisitions is Ansoff Matrix (business strategy knowledge)
Ansoff product/market growth strategies model is a framework for the creation of strategic options an organisation could pursue. It is principally aimed at generating strategic options to provide growth for an organisation.
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Existing Product
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New Product / Service
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Existing Market
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Market
Penetration
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Product / Service
Development
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New Market
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Market Development
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Diversification
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