Watch the chobani video
Link is here- https://www.viddler.com/embed/c48381cd/?f=1&autoplay=0&player=full&disablebranding=0
Answer the questions at the end of the case in Chapter 1 (Chobani) in 2-3 single-spaced pages (12 pt font). Your response can be attached in either pdf or MS Word format.
The link for the video part of the case is
A summary of the case is not expected, you just need to answer the questions.
What is marketing?
What do marketers do?
The evolution of marketing
Marketing mix factors
Why study marketing?