A smart phone producer believes its main competitive advantage lies in its continuing development of innovative features. The company is facing increasing competition on price and is strongly considering outsourcing to offshore firms as a means of reducing costs. The LAST function the firm should consider outsourcing is:
|
A. |
Analytics.
|
|
B. |
Research and Development.
|
|
C. |
Supply-chain management.
|
|
D. |
Marketing.
|