1. A significant amount of Second Life content has been created by experimental marketers in business. What epic film did Imax Filmed Entertainment market using Second Life, and how did they go about doing it?
2. You have been hired by blank University to develop a new marketing plan that includes not only the key elements of the marketing mix, but also how you would implement them. You are asked to present your 1-2 page Executive Summary to the Senior Executive team.