A researcher wants to see how people respond to three new ad campaign for potato chips. One is funny (A sleeping guy thinks he is eating the best tasting potato chips in the world, though when he wakes up he is chewing on his dog's fur. Horrified, he quickly goes back to sleep and dreams he is chewing on the chips again. His dog then bites him, dreaming that the man is a dog treat). The second advertisement is informative, taking about the nutritional value of the chips. The third advertisement is more neutral, showing the manufacturing of the chips. The researcher has participants first watch the funny advertisement and rate how likely they are to purchase the chips. Participants then watch the informative advertisement (and rate it) and then they watch the neutral advertisement (and rate it). He finds that participants rated themselves as more likely to buy the chips after viewing the funny advertisement.
What is the confound?
a. Number of people
b. The same order of ads used.
c. Likelihood of buying the potato chips
d. Frequency of chewing
What is the dependent variable?
a. Number of people
b. Type of ad
c. Frequency of chewing
d. Likelihood of buying the potato chips
What is the independent variable?
a.Type of ad
b. Number of people
c. Frequency of chewing
d. Purchase of chips