A researcher has to know what to measure before knowing how to measure it. Researchers measure concepts through a process known as operationalization, which involves identifying scales that correspond to variance in the concept. Researchers use variance in concept—or variables—to better understand a problem.
Research an organization of interest to you to determine a research question or hypothesis that could be addressed in business research for that organization. Some organizations to consider might be Apple, Google, Netflix, Redbox, or BP. Write a paper that addresses the following:
Provide an overview of the problem you identified.
What are some research components that could be measured in order to address the research question or hypothesis you identified?
How might a researcher obtain that information?