Question:
A rationale for each decision. Explain what you hope to accomplish or achieve with the decisions, and provide references to support the decisions.
Fares Decision
Fare per Mile 29 Cent
Fare Structure Discount
Cabin/Food Service No cabin/food service
Marketing Decision
Promotion Budget $2,500
Advertising Budget $2,500
In-fight Magazine Yes
Current Salespersons 0
Salespersons Hired 1
Estimated Salesperson Cost S12,000
Cargo Marketing Budget $0
Compensation Decision
Quality and Training Budget $1000
Compensation Policy 5% above prevailing wage + 20% of profits for all employees
Fleet Decision
Maintenance Level 2: some additional cleaning and maintenance: Cost $2500 per aircraft per quarter.
Fuel Contract 50% purchased on open market and 50% on contract
Acquisitions No acquisitions have been made.
Disposals No aircraft disposals
Routes Decision
Aircraft Flts Seat Fare Sale
228 - 400 Miles Beechcraft 1900 3 57 Regular Fare
23C - 340 Miles Beechcraft 1900 3 57 Regular Fare
24D - 300 Miles Beechcraft 1900 3 57 One-Month Sale
25E - 400 Miles Beechcraft 1900 4 76 Tao-Month Sale
Corporate Decision
Social Performance Budget $1000
Social Responsibility Area Environmental causes