1. A position is a location in a consumer's mind where the product or brand is placed relative to its competitors on the basis of the key factors the consumer uses to make a decision.
True/False
2. Key strategic decisions in a typical advertising plan include media objectives, media vehicle selection and budget allocation, media scheduling, and key consumer insight development.
True/False
3. A typical advertising or IMC plan includes a situation analysis, key strategic decisions, media strategy, message strategy, and campaign management.
False/True