A pool table manufacturer was selling off old inventory and offering a large price discount on each of his premium pool tables. No one was buying. Rather than scrap the inventory, the manufacturer decided to knock off an additional 10% off the price and advertise using a highway billboard. The pool tables:
Created a media backlash for deceptive pricing practices.
Still did not sell very well.
Sold out in just a few days.
Eventually sold out after a 50% price markdown.