Question based on primary research
Problem- A pharmaceutical manufacturer followed sales representatives in the field to observe some 150 interactions between sales reps and physicians and support staff. They watched sales reps approach the doctors,
- how they got around their gatekeepers,
- how they delivered their brands' messages, and so forth.
These observations led to improvements in training new reps.
- In what category of research would this study fall?
- Provide advantages and disadvantages of this category of research.
- What would be the next step in the marketing research process?
A pharmaceutical manufacturer used observations to improvement training of new reps.
You need to solve this problem as soon as possible.
Can you explain what category of research is this.