A pepsico brand tropicana pure premium orange juice, HR Management

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A pepsico brand tropicana pure premium orange juice

A PepsiCo brand, Tropicana Pure Premium orange juice attempted a new package design. The strategy design was met with dissatisfied customers.

Question 1: What role did social media play with this packaging redesign?

Question 2: Was consumer response to the new package simply emotional and what could Tropicana of done differently to introduce the new packaging design?

Question 3: How can the reaction to a change in package design impact a company's competitive strategy?

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