A PepsiCo brand, Tropicana Pure Premium orange juice attempted a new package design. The strategy design was met with dissatisfied customers.
Question 1: What role did social media play with this packaging redesign?
Question 2: Was consumer response to the new package simply emotional and what could Tropicana of done differently to introduce the new packaging design?
Question 3: How can the reaction to a change in package design impact a company's competitive strategy?