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A number of companies have shifted a portion of their

Question: 1. A number of companies have shifted a portion of their promotion dollars from advertising to trade sales promotion methods? Why?

2. Why would a producer offer refunds or cents-off coupons rather than simply lowering the price of its products?

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Management Theories: A number of companies have shifted a portion of their

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Management Theories: A number of companies have shifted a portion of their

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