A newspaper recently lowered its price from 50 cents to 30 cents. As it did, the number of newspapers sold increased from 240,000 to 280,000.
- What was the newspaper's elasticity of demand?
- Given that elasticity, did it make sense for the newspaper to lower its price?
- What would your answer be if much of the firmâs revenue came from advertising and the higher the circulation, the more it could charge for advertising?