A marketing firm is interested in eliciting Silvia’s tastes on a set of ten automobiles. In order to do this they ask Silvia, for each pair of alternatives (x,y), whether she finds x at least as good as y. Silvia is interested in both the reliability of the car and its safety record. She answers that an alternative x is at least as good as y if and only if x is at least as reliable as y and x has at least the safety ranking as y. Then,