1. A marketer will likely need to reposition a product if ______.
very few competitors offer similar products
customers see the product as distinct from other products in the market
marketers see the product as distinct from other products in the market
customers see the product as very similar to other products in the market
marketers see the product as very similar to other products in the market
2. The price elasticity of demand can range between
a. Negative and one
b. Zero and one
c. Negative infinity and infinity
d. Zero and infinity