A marketer is reviewing a series of research reports that, Supply Chain Management

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A marketer is reviewing a series of research reports that

A marketer is reviewing a series of research reports that were generated six months ago, 12 months ago and 18 months ago to determine the levels of brand awareness among a particular customers group. The marketer is considering commissioning a new study. This is an example of: A. Primary research B. Secondary research

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Supply Chain Management: A marketer is reviewing a series of research reports that

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Supply Chain Management: A marketer is reviewing a series of research reports that

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