A key skillset we utilize in this class is strategic


Campbells Case Study-

Objective: A key skillset we utilize in this class is strategic analysis - your ability to take and find information on a given situation, identifying strategic problems and applying concepts from class. Also the ability to write clearly and concisely, filtering out extraneous information and providing a hard-hitting compelling persuasive argument is important.

1. Framed in strategic terms, what is the essence of the firm/industryproblem(s)?

2. What is (was, should be) the firm/industry's(sustainable) competitive advantage?

3. What is the solution to the problem(s)? What should the firm/industry do now?

In answering each question - Explain and defend your positions clearly!

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Marketing Management: A key skillset we utilize in this class is strategic
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