The following paragraph is a description of which of the following terms?
Suppose a group of participants were given a large number of products to evaluate. The products are formed by fully crossing all the levels of relevant attributes (factors). The participants’ task is to evaluate each product on an overall liking score. Next, a regression equation is generated by using the liking score as a dependent variable and product attributes as the independent variables.
A. Analysis of variance
B. preference decomposition
C. case-based decision support system
D. choice architecture