A firms president or chief executive officer ceo


Question: A firm's president or chief executive officer (CEO) characteristically plays a dominant role in strategic planning at the firm. Explain why this can be desirable in many ways.

Also explain what can happen when the dominance of the CEO is overwhelming the strategic decisions.

What characteristics do you think the board should look for in determining finding a replacement when needed?

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Strategic Management: A firms president or chief executive officer ceo
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