A firms performance is often judged by its financial


A firm's performance is often judged by its financial performance. Are there other viewpoints by which to judge a firm's performance (research the web and develop your position)? If a firm has goal other than just maximizing shareholder value, do they attract like-minded investors? Is this part of what is called the clientel-effect?

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Financial Management: A firms performance is often judged by its financial
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